BMW R 12 G/S: retro motorcycle enchants, but sparks controversy over AI-generated promotional images (Instagram @bmwmotorrad)
The new BMW R 12 G/S 2026 is an adventure motorcycle that blends retro design with a modern twist, bringing back the style of the classic R 80 G/S from the 1980s.
Its look retains the aggressiveness and ruggedness characteristic of this type of bike, without appearing outdated or overdone. Powered by a 1,170 cc boxer engine, it delivers 109 hp and 85 lb-ft of torque, offering top-tier performance ideal for challenging terrains.
In addition, the motorcycle features inverted telescopic forks, adjustable rear suspension, and the reliable shaft drive, helping prevent damage during more intense off-road rides.
However, BMW stirred controversy by using AI-generated images to promote the motorcycle instead of real photos. The AI-made action shots show the R 12 G/S in scenes like crossing dunes or appearing in exotic landscapes, but they fail to accurately depict natural elements such as water and shadows, creating a sense of artificiality. This led to questions about the company’s decision to use such images for a model meant to be authentic and part of BMW’s legacy.
BMW justified the use of AI due to time constraints, stating that real photos of the motorcycle in action will be taken in the spring. Nonetheless, the choice of digital imagery left a negative impression regarding how the brand presented the bike.
Source: Ride Apart | Photo: Instagram @bmwmotorrad | This content was created with the help of AI and reviewed by the editorial team
Ver essa foto no Instagram
